December 8, 2010

There is one thing that will keep people doing business with you again and again….one year, 5 years, even 10 years down the road.

No it has nothing to do with slick advertising.  Or amazing products.

It’s all about building a herd!

Now the “herd” are raving fans of your products and services. These are people who have bonded with you and your business and will keep giving you money again and again for the life of your business.

These are your “raving fans”. And it should be your #1 job as a marketer to build up your herd!

How do you do it?

Well for one thing, if you don’t have a Twitter or Facebook account, you need to get one ASAP. This is the best way for people to keep track of you and bond with you.

It only takes 5 seconds to create a Twitter account.  And all Twitter posts are only 140 characters long….about 1/2 as long as this sentence.

But bit by bit and day by day, you will slowly build your “herd” or following by cranking out remarkable content your target market will devour.

And the best part is more and more people will spread word about you through blogs and elsewhere on the internet. And this is the best form of advertising!

Another thing is you cannot be boring in your marketing communications. You want your target audience to want to open up your tweets and emails thinking:

“What are they going to say next??”

Because the biggest asset you have in business is your herd. The people who are going to buy from you again and again.  You need to start today to build that herd if you are going to navigate this ever-changing internet marketing landscape.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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