November 26, 2013

CaptureUsing social networks to connect is crucial to the modern day business. Virtually everybody on the marketing scene knows how important having an account on sites such as Facebook, Twitter, and LinkedIn can be when it comes to attracting to and connecting with new fans and followers.

However, it can also be a boon to businesses to think outside of the box and consider connecting through specialised social networking sites. Almost every hobby or industry has its own social networking site, from those involved with the fine arts to those involved in engineering. Social networking sites oriented toward these professions are much smaller, more intimate and, more importantly for marketers, come with the guarantee that most – if not all – of those connecting through the site are interested in the product or service a business or individual is providing.

Finding & Choosing A Specialised Social Networking Site

Finding a social networking site dedicated to a particular area of interest is as simple as performing quality research on Google. Once the site itself has been found, it’s time to do a little research to determine whether or not that site is a good fit for your marketing needs. If possible, determine how many people have accounts on the site. Then, do a little digging to determine how many of those individuals are active users. Finally, be sure that the site is up-to-date and that is hasn’t diminished in popularity. It is best to choose an up-and-coming social networking site rather than one that has already seen its glory days.

Become An Active User

One thing to remember when connecting to potential fans and followers through a specialised social networking site is that your regular marketing tactics might not work. Usually you are speaking to other individuals within an industry who might have more experience than the average computer user. Because of this, it is important to think about what you can offer than even those within the same industry cannot.

Share content that can help others within the industry. Interact with others by offering helpful advice, tips, and tricks when needed. Collaborate, and use the insight of others on the site to generate new ideas and to get a better idea of where the industry is headed.

Also remember that the networking you do on a specialised social media site can be good for generating ideas and content for your other social media sites. It is likely that being on a specialised, niche social networking site will help you gain access to valuable feedback on your content and your marketing approach, which can be applicable to your entire Internet marketing strategy.




Sean McPheat

Managing Director

The Internet Marketing Academy

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