You have decided to set up a website, but before you start planning the design and the content have you taken into consideration what you would like your domain name to be?
During website concept meetings that we hold with our clients, 99% of them have made a firm decision on what they would like there domain name to be – but is it really that simple to just choose a name? Here are some tips to keep in mind when deciding on a domain name for your business website.
Make The Domain Unique
Steer clear of having a domain name that is too similar to a well-known, recognised or popular brand website already owned by someone else. Try and stay away from names that are simply the plural, hyphenated or misspelled version of an already established domain.
Only Choose A .com Or A .co.uk
If you are serious about building a website that will stand the test of time, you should keep to the simple .com or .co.uk addresses.
It’s great to be cool and trendy and stand out from the crowd with a funky domain name and now there are so many options available including .info, .biz, .me and .tv but most people will automatically assume that your website will end in .com or .co.uk and this small difference could result in you losing traffic to your website.
Make It Easy To Remember
Quite a simple tip if you think about it! As with any business, word of mouth is a powerful tool in advertising. Keep your domain name short and easy to remember. You don’t want to be the company with an all singing and dancing website but who has a domain name that no one can remember or tell their friends about!
Create A Brand Identity
When someone sees your domain name, they should be able to instantly guess the type of content they can expect to find on your website. Don’t get me wrong, some of the big sites such as Amazon.com, Play.com and Monster.com don’t exactly do what they say on the tin – but they do have to do a lot of branding exposure elsewhere and are very well-established businesses in their own right.
When you are first starting out it is best to choose a domain that encompasses both your company name and a word or two which describes what the business does – pcworld.co.uk, primeaccountants.co.uk and mugsgalore.com are all great examples of this!
Avoid Copyright Infringement
This is not a mistake made too often, but it’s always good to keep in the back of your mind as you do not want copyright fines on your back from the get go! Visit copyright.gov and search before you purchase your domain name to ensure nobody else has already copyrighted your idea.
In conclusion keep your domain name short, to the point, and with your brand in mind and you can’t go wrong!
Digital Marketing Manager
The Internet Marketing Academy
(Image by Danilo Rizzuti at FreeDigitalPhotos.net)