Trust is the key to a successful business relationship. Whether with current clients, or the people you encounter online who may be clients in the future, people are much less likely to undertake a business transaction with you when they don’t trust you.
Blogging regularly is one of the best ways that you can establish yourself as an expert in your field, and thus gain your readers’ trust. However, make sure that you go about it the right away, or you may as well not be blogging at all.
This is true for a lot of forms of advertising, but it’s especially true for internet-based media like blogs and Twitter. Everything on the internet is changing so rapidly that if you don’t keep updating regularly, your site will quickly be rendered obsolete, or just simply lost.
Now, when I say regularly, I mean regularly. If you’re serious about building an online network of current and potential clients, you should be updating your blog every single day. Creating new content can be tough, but try to write an original post at least once per week. The rest of the time, it is sufficient to link to a video from YouTube, or a news article, or link to another industry blog.
Engage the Community
Blogging is a form of social media, and you can’t build your online network in a vacuum. While it seems like it might be counter-intuitive to send your hard-won readers over to competing sites, it actually makes a lot of sense.
One of the best ways to improve your Google page rank is through backlinks, or links to your site from other sites. When you link to other sites, they’ll notice this, they’ll appreciate it, and they’ll link back to your site when you create content that they think would add value for their readers.
Not to beat on a dead horse, but ultimately online marketing always comes back to adding value. People have gotten accustomed to getting most of the information and entertainment they want for free on the internet. So if they land on your site and you go immediately into a sales pitch, they’re going to say “why should I pay for your product? I don’t know anything about you and I can probably find it for free somewhere else,” and click away from your site before even taking a look to see what you have on offer.
So you have to build the relationships slowly. One of the best techniques for building a customer base is by offering basic content for free, and charging for premium content. This fits perfectly with building trust. You offer every visitor to your site a quality product that they can download for free, or in exchange for an email address. You’ve successfully added value for all of your readers, and when they see the quality of your product, some of them will be willing to pay for your other products.