December 1, 2011

Marketing is used to encourage people to buy a specific product.  Not only is it designed to convince consumers of brand superiority, but it is also designed to remind them to buy the product they never knew they desperately needed.  Branding is about two basic concepts, establishing your corporate expertise and creating a relationship between the corporate side of the company and consumers.  Personalisation is an important part of the process when building a brand.  The more consumers relate to the products or services offered by your company, the more likely they are to place your company at the top of the list.  Marketing reminds consumers of the benefits of using your company.  Personalisation of advertising does not work well with traditional methods, but online marketing allows much more targeted advertising.

You can identify several different target demographics to find a variety of different avenues for personalised advertising.  Create ads directly targeted toward each of those demographics.  You will need to do some research to find the right demographics.  Market studies are a good way to determine what demographics will most appreciate your products and services.  Online surveys can help you with your studies of the market place, and they are often free to post.  You can get a lot of information with little to no expense, simply by posting several short surveys on websites with a matching client base.

After you have determined the different target demographics and websites you will use to market your products, you will need to determine a more direct strategy.  Each website and demographic that you have isolated as a potential target must get targeted advertising.  Each ad should be directed at a single group.  The more limited the group, the more you can narrow the focus of the advertisement.  While broad range, mass appeal marketing is a must for more traditional marketing mediums, online advertising allows you to take the time to put together advertising that only targets a small number of people.

The targeted demographics will help you to create advertisements that are more sympathetic to your targets.  You will be able to create younger ads for younger people.  Ads that generate an emotional connection and ads that appeal to the consumer’s sense of humour are highly effective when marketing to the public.  Personalising advertising also helps you to establish your company’s expertise.  You can show with your advertising exactly what your company has to offer.  This can help improve your conversion rates and clicks through to your website.  This will improve your overall sales.




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