January 9, 2014


e-mailA thriving email list offers your business a great opportunity to connect directly to customers through their inbox. From letting them know about special, store-wide deals well in advance of their launch to unveiling special offers just for subscribers, there are a number of ways to use an email list to drive up your sales potential.

Social media is a great tool for getting people to subscribe to your email list, and after a business has a good number of followers on their Twitter, Facebook, or any other site it is a good time for marketers to begin thinking of helping those followers evolve into fully-fledged email subscribers.

Make Signing Up Simple

For every additional step in the signup process, you lose a percentage of potential subscribers. That is why it is important to ensure that signing up for your email list is as simple as possible. The best way to do this is to link the signup form for your email list directly to your social media page. There are many ways to allow people to sign up with just  a few clicks of the mouse on sites like Twitter and Facebook. Do some research, find the one that you believe works best for your needs, and be sure to inform your followers of just how easy signing up for your email list can be.

Offer A Bonus For Signing Up

Whether it’s access to free content,  a coupon, or the promise of email exclusives, there are a number of incentives that you can offer to customers to entice them into signing up. It is important to think about your followers and the types of incentives that can benefit them most. Additionally, remember to promote these incentives and to make them visible when it will do the most good.

Provide Quality Information Through Free Materials

From hosting free webinars to whitepapers, infograhpics, and other types of content relevant to your industry, you can make yourself a great source of information to your followers. Promising more of this great content through email lists is another way to boost your subscriber count. Just remember than when you make this kind of promise to your followers, it is important to deliver.

Host Contests & Giveaways

Enticing customers to sign up through contests and giveaways can be a great way to boost your subscriber count. Pay attention to the way that you are hosting contests and giveaways, and choose apps that make it easy for you to gather the information that you need to help grow your subscriber count. One of the best benefits of using this type of method to generate subscriber growth is it helps you to instantly connect with those who are real fans of your product or your service. That alone can ensure that your email list is optimised for the best business possible.

 

Thanks!

Sean

 

Sean McPheat

Managing Director

The Internet Marketing Academy

http://internetmarketingacademy.com

(Image by Marinini at FreeDigitalPhotos.net)

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