September 22, 2011

In previous articles we’ve explored a variety of ways to successfully market a business onlineSocial media, video marketing, search engine optimisation and blogging have all been discussed.  Now, it is time to get a little more in detail about blogging and how to incorporate it into an overall marketing strategy.  Below are some suggestions to build cross traffic between your blog, Facebook page and website.

1.       Give-A-Ways

Offering a free item to thoughtful commenters is a great way to get more people active on your blog.  This method also translates well to social media.  The goal of this type of direct marketing is to build a relationship with consumers.  By introducing a new product or service on your blog and offering a free item to a contest winner or commenter, you can bring in additional people, encourage re-tweets and forwards on your blog post.  Plus, if the winner enjoys the product or service you get a customer testimonial to use for advertising.

2.       How-To Classes

When you offer a product on your website, cross promotion provides the most exposure, so when a new product is introduced you may want to mention it on your Facebook and then create a short guide on the best ways to use the product.  Post a link to the blog on your Facebook along with a link back to the website for purchasing information.  The benefit of including the information in different ways on each medium is that you gain the most exposure.  People that are already interested can simply click through and make a purchase, and those interested in learning more can visit the blog post to see the product in action.

3.       Industry News and Reports

Keeping people up-to-date on exciting news in your industry is a great way to keep them engaged.  New products are developed all the time, and the constantly changing technology makes news fresh and interesting to potential customers.  New applications for older technology are also great things to report on.

4.       Company News and Celebrations

Let people know about the good things happening in your company.  Beating a sales record is something you should share with customers along with a special offer in honour of their support.  Birthdays and family additions are also something people are interested in.  Don’t just give readers dry information; give them personal news that makes them feel connected.

Make your blog a place people go to keep up with your company personally, find out the latest industry news and participate in fun, and sometimes lucrative, contests.  The more you encourage interaction, the more page views you will get.




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