September 20, 2011

As we have discussed, including social media as part of your online marketing campaign is critical to getting the maximum exposure for the least amount of money.  Facebook, LinkedIn, YouTube and Twitter are all great resources for online marketing.  Once you have become established in these arenas, it is time to consider a blog as well.  While a blog is not strictly a social media, it does have a lot of the same elements through the comments option.

What is a Business Blog and How to Get Started?

For those not familiar with the world of the blogosphere, a blog is very like an online diary.  When a business hosts a blog it is important to have one person write the content and it is a good idea to post their picture as well.  Blog topics should include industry news and events along with daily activities.  A blog is a great place to discuss changes and advancements with potential customers.  Blogs should be updated on a regular schedule, preferably daily, but not less than weekly.  Starting a blog is incredibly easy, and it can be incorporated into an existing website.  The topic choices are endless, since it can (and should) cover both things specific to your company, like new sale offerings, and industry wide information, like regulatory changes.

Building Loyalty and Providing Expertise

A blog is a great way to connect with customers by providing information about the industry you represent.  If you offer accounting services, blogging about the different types of book keeping services and financial tracking you provide can show people what you do.  It also gives them an in-depth look at different aspects of accounting.  By showing your expertise and responding to comments, you generate a sense of trust in potential customers.  Providing the latest industry news helps keep them engaged and interested in the services you provide.  Hair stylists might post pictures with the latest fashion trends, while hardware stores might talk about new power tool options.  Regardless of the topic it is important to always post information that is current and that shows a depth of knowledge that you would expect from an expert.

Using a blog to expand social media marketing campaigns should be next on your list.  Much like social media sites, blogging puts you in direct contact with a wide variety of potential customers.  You have the opportunity to get their attention and prove your expertise.  When customers acknowledge you as an expert in your field, they will be more likely to choose your company the next time they need yoru product or service.





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