August 21, 2012

Gold Wrapped GiftThere are two main types of online affiliate sales. You can sell a variety of other people’s products on your website, hoping visitors to your website decide to purchase one or more of the products available, or you can make offers to prospects directing them to a landing page for a specific product, then try to upsell them on additional products after they purchase that offer. I’ll be talking about that second type of online affiliate sale in this article.

Despite what you may have heard, with online affiliate marketing, it’s not all about your email list. While it is important to maximise the number of people that your offer is appearing in front of, it also matters what offer you are putting in front of them. After all, it is unlikely that yours is the only email list to which these potential buyers belong. What will make them choose your offer versus buying that same offer from any of the other affiliate marketers who are making the same offer?

If you are an average online affiliate marketer, you may simply hope that your prospects need to see a certain offer a number of times before they decide to buy, and that your offer happens to be the one they’re looking at when they reach that magic number. To increase the likelihood of this happening, you may mention the offer a number of times, telling them that a particular offer is coming, then telling them when it goes live, then warning them that it is about to end.

The affiliate marketers who achieve far higher than average results know that the way to do this is to sweeten any offer with bonuses. That way, people who may have already been exposed to the offer on another list will see the exact same offer plus an additional bonus they couldn’t get from the first affiliate, and be far more likely to purchase it from the second affiliate because it’s such a great deal.

The bonus has to be something that has real value for the prospect. To that end, the bonus needs to be closely related to the original offer, and something they’re not likely to have from another source. Bonuses can include training videos to help someone master a new product faster, a white paper or special report that shows them how they can use the product to either make money with their existing customers or attract new customers, or additional products that can be used with the offered product such as templates or source material that can be used with software.

The better the quality of bonus that you are offering, the higher the value, and the more obviously relevant to the initial offer, the more likely that you will get the sale of that offer instead of one of the other online affiliates selling the same thing.





Sean McPheat
Managing Director
The Internet Marketing Academy

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