July 19, 2011



Contextual targeting is one method of behavioural targeting. Using demographics to target consumer behaviour can be applied to Internet marketing in a very successful manner. Behavioural targeting puts the focus on appropriate audiences for a product or service ensuring that only those that are interested are targeted, saving you time and money. User behaviour is a tool that can be used to ensure a prospect is part of a viable market, and that your marketing is targeting the best niche markets.

Statistics Show the Advantages to Behavioural Targeting

According to iMedia Connection, 83 per cent of marketers find that behavioural targeting is a go and only 7.3 per cent give it a thumbs-down. The edge of the razor show that there are significant increases in click-through rates (CTR), conversions, and return-on-investment (ROI) when behavioural marketing is applied.

  • Increase in CTR: 35%
  • Improvements in ROI: 21%
  • Conversions: 21%

Including the SEO basics is still a vital part of Internet marketing. However, employing behavioural targeting will narrow it down to just the markets with real interest in what is being offered. In other words, spot the rising trends and use them to your advantage.

Behavioural Marketing: Tips for Success

  • Analyse Data Regarding Consumer Behaviour

 

The idea behind behavioural targeting is that marketers can learn about individuals through their transaction patterns. For example, knowing the purchases an individual has made can give marketers insight. From that information, Internet marketers can target products and services based on a users age, gender and Web use habits.

 

  • Applying Culled Data from Behaviour Targeting

Identifying the trends on your website can also help you improve its format. Examining site user demographics can show which groups have the highest CTRs and ROI. That information leads to understanding what products or services would fit well with the each group within the sites audience. Additionally, this knowledge can be applied to other methods of communication.

 

  • Expand the Market Using Current Demographics

Customer relationship management (CRM) is just as important on the Web as it is with traditional marketing. The first step in getting the word out about your company is making sure each of your customers has a positive experience. Those customers will then share their positive experiences with friends and family members through multiple platforms. They might share the information in person or through social networking.
The Downside of Behavioural Targeting

Potential prospects do not always display an interest through prior behaviour. Targeting customers and clients involves presenting relevant ads and maintaining a certain degree of privacy to produce the desired results.

Nobody is standing around waiting for stamp-marked results, except for the more lucrative prospects. Utilise behavioural targeting to beat out the competition and grow your business.

Thanks again,

Sean

Internet Marketing Academy

Internet Marketing TrainingInternet Marketing CourseInternet Marketing Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Follow the IMA


Receive Blog Updates


Enter your email to get more internet marketing tips






Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…

Categories


QUICK QUOTE

Please enter your details below &
what you're looking for and we will get
back to you with a quote

Name:

Phone:

Email:

Your message:


Services















Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
Maidstone
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online