January 26, 2012

Every small business owner out there is working hard. I see that every day. However, not every small business owner out there is getting the results that he or she deserves for all their hard work. Why is this? Is it because they’re marketing an inferior product? No, far from it, its just that too many people are not focusing on what makes their product or service unique. The results is that customers are seeing that same sorts of advertisements from companies that all look the same, and they’re not interested in any of it. If this is a mistake that you’re making, it’s time to fix it.

Understand the Problem

Before you can fix what’s broken, you need to understand exactly what the problem is. When a potential customer looks at their email or Twitter feed, they are probably being bombarded by all manner of offers, promotions, and special deals. That is to say that when you send a proposal or a product offer to a lead, it is probably not the only lead that they are looking it. Which means that you need to really put in the extra effort and differentiate yourself.

To remedy the situation, look at it from your customer’s point of view. They don’t know, or care, how much work you’ve put into your product, or how badly you want them to purchase it. All they really care about it how your product can make their life easier, more productive, or more enjoyable. So sell to them in terms that they understand.

You Unique Selling Point

This is where you make sure to emphasise what makes your product unique. Explain to your customers why they can’t get your product anywhere else on the market, or why your competitor’s products are nothing more than cheap imitations.

If you don’t have a unique selling point, then you need to put in the work and re-tool your business such that it is unique. Define your niche, and move into it. The market is a crowded place, and everyone is looking to sell in the middle. So define your product in terms that nobody else is using. Once you’ve found your niche, the customers will come to you, and you can enjoy the high road to high profits while your competitors bash each other around in the middle of the market.



Internet Marketing Academy

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online