October 9, 2012

Mirror ballThere is a well-known phenomenon in Internet marketing of chasing after the latest and greatest “shiny thing”. An Internet marketer will start implementing one potential solution to achieving profits, and see another program advertised by another successful Internet marketer promising that this is the way to unimaginable wealth and success. Many people will abandon their initial idea for profitability, and switch to implementing the second strategy. As you can imagine, before that second strategy has a chance to pay off, they’ve fallen for the lure of the next shiny thing. They scrap the second implementation, and start over again with the third. Meanwhile, they wonder why they never seem to have any success at Internet marketing.

Choose Wisely

There are many ways to market on the Internet. You can focus on back-linking strategies by producing copious amounts of articles and press releases. You can concentrate on optimizing your website’s text for search engines. You can implement social media marketing, using Facebook, or Twitter, or LinkedIn, or Pinterest. You can create videos that you place on YouTube. You can devote your attention to creating local profiles for businesses that are optimized for local searches. You can address the needs of mobile marketing, with a mobile marketing solution that sends text messages to customers containing specials and offers to ensure customer loyalty.

All of these are valid strategies for Internet marketing. However, you should not try to implement all of them at the same time when you are just starting out. Choose the one strategy that you are most comfortable with, and that offers the greatest result for your market. Then stick with that strategy, until you establish yourself as a leader in it.

Slow and Steady

Once you have established yourself as a leader in Internet marketing using a specific strategy, then it is time for you to branch out and begin implementing additional strategies. You should adopt a slow and steady expansion process, where you implement only one additional strategy at a time, and continue to develop it until it is as successful as your initial strategy. Only then can you begin adopting a third strategy.

When choosing your additional strategies to implement, make sure that they integrate well with your existing strategies. For example, if you started with social media marketing on Facebook, you might choose the creation of Facebook ads for your next strategy. On the other hand, if you started with creating articles and press releases, Facebook ads would not be a good next strategy because you did not have a Facebook presence that could take advantage of them.

Remember, too, that just because you are not specializing in a particular strategy, does not mean you cannot offer it to your clients. You can always outsource tasks that your client desires in which you do not specialize.





Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: MorgueFile)

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