November 8, 2012

pile of chain linksIn the pre-Penguin days of Internet marketing, one of the favourite means of generating backlinks to your website was through online article sharing. You could create a hotlink from the text of your article every time your keyword was mentioned, and, of course, it would be mentioned a lot. You could also create links from the resource box attached to the article which described who wrote it, and where the reader could find more of their work.

Internet marketers who were focused solely on the number of backlinks would spin an article so that it was nominally new, and submit it to hundreds of article repositories online. As a result, the search engines began looking more at what constituted “unique” information, as well as giving more credence to article repositories that had human editors vetting the quality of the article information.

Step 1: write a good article

The first step in generating backlinks from an article is to ensure that you write a high-quality, informative article that offers new and interesting information. Do not simply repeat or spin information you find elsewhere. If you are using information on your website as the basis for your article, ensure that you add additional new content to the article, and structure it in a different order from your website content.

Step 2: choose your anchor text

Do not make your primary keywords the only anchor text in your article. Choose words and phrases that are natural, rather than SEO optimised, since links that appear to be over-optimised will be penalised. Natural words and phrases include the name of a business, the URL of a website, and phrases such as “this site”, or “here”. You can also choose anchor text that is related to your keyword without being an exact match. For example, an article that directs people to a website that is optimised for the keyword “bridal gowns” might use anchor text such as “wedding gowns” or “bridal dresses”.

Step 3: submit to high quality article repositories

The whole purpose of getting backlinks requires that those links come from a site that the search engines value highly as a source of links. Otherwise, you’ll get penalised for associating with low-quality websites. The most highly valued article repository website is Squidoo, with an Alexa rank of 173 and a Google Page Rank of 7. Creating a Squidoo lens for your topic is easy to do. Following that, the next two article repositories with relatively similar authority are EzineArticles and HubPages. Both have Google Page Ranks of 6, and Alexa ranks of 357 and 406, respectively. The next tier of article repositories includes Go Articles and Suite 101, with Google Page Ranks of 6 and Alexa ranks between 3000 and 4000.





Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: MorgueFile)

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