May 24, 2012

It is no secret that consumers turn to social media networks to connect with the brands they love. The face of customer service has changed drastically as consumers take their comments, request and complaints to social media platforms like Facebook and Twitter. Due to this high volume of activity, it is extremely important to evaluate our social media efforts on a regular basis. This is the only way to determine if your social media efforts are working in your favor.

Mark Your Calendar

If you can’t remember the last time you looked the analytics of your social media networks, you are behind schedule. Grab your calendar and schedule social media evaluation meetings on a regular basis. The minimum should be once every month.

Many of us get caught up in looking at our numbers on a daily basis but if we schedule a time to look at our numbers in timely intervals, we can see what is working and what is not working. Successful social media strategy does take some time. You cannot start a new campaign on Facebook and expect it to show extremely dramatic increases in sales overnight. Mark your calendars once a month to check your metrics and you will quickly see the big picture.

Current Strategy

When you began your social media efforts, did you have a clear cut strategy or did you wing it? Either way, make some notes of what your strategy was and take a look to see if it’s working. By examining your social insights and metrics, you will see if your current strategy holds water. You will also be able to see if you need to try a different approach.

Your strategy should be based on the actions of your current audience. What works for one brand does not automatically mean it will work for all brands. Each demographic is different. Keep tabs on what your competitors are doing and don’t be afraid to shake things up. Try something new. You won’t know what works or doesn’t work unless you try. This is a great way to avoid a stagnant social media strategy.

Open Communication

We don’t always see our social media strategy efforts clearly. If you work with a team of individuals, keep the communication open. By brainstorming and asking for suggestions, comments and opinions, you will discover some great ideas that can be used. Asking lots of questions and having an open mind will always benefit your business. You will be surprised at how an outside opinion can quickly become the best idea for success.



(Image Creative Commons)

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