May 9, 2013

ID-10056827Are you ready to release your product to the world? If you have a single product that is ready to be released, you can use any method of scheduling you like from a paper calendar to project management software, just make sure you have some type of schedule available that you can look at in a glance. Here are some tips that you can use to prepare for your big day.

Don’t Start at the Beginning, Go Straight to the End

When releasing your product, you definitely should go right to the end result and work backwards. For instance, you know that the end of this process, you will release a certain product on a certain date. From there, you will need to work back and think about how your product will meet the needs of the market and how you will communicate to the public how valuable your product will be. You should go even further back and think about dates that are considered to be important in your industry, when industry heavyweights are releasing their products and think about any trade shows that may be coming up. You want to make sure that you are avoiding big launches but embracing important events.

Make the Public Excited to Meet Your Product

The pre-launch of your product is extremely important because this is where you will build excitement and create a demand. There are several things that you can use in order to communicate with the public including direct mail, teleseminars, webinars, affiliate partners and videos. Each type of communication will have a different lead time, so make sure you are taking that into consideration. For example, a email campain will involve at least three emails prior to the launch, one on the day of the launch and two following the launch. You need to make sure you have enough time to produce, review and send everything.

Use Your Resources to Your Advantage

You have a lot of reources out there that you just may not realise you have. Think about events that can build buzz like contests or beta testing. These will need to be scheduled as well. With these events, you can gain even more advantage like asking everyone who enters a contest to provide a testimonial for your product. This will give you content to add to your sales copy and will give you an amazing way to get the word out.

Create a Sense of Urgency

Perhaps one of the keys to a successful launch is a sense of urgency. You can do this by only having a limited number of items or selling it at a deep discount for a limited amount of time. You want to tell people they need to get this product immediately, give them a reason why, and follow through with that reason.

By utilising these tips, you can have a very successful product launch and hopefully a very successful product.



Sean McPheat

Managing Director

The Internet Marketing Academy

(Image courtesy of tungphoto at

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