October 10, 2013

ID-10059174Halloween may be a few weeks away, but that means you should be thinking about how to leverage it for your internet marketing strategy. Your customers love Halloween. Did you know that Halloween is the second biggest income-generating holiday? (Spoiler alert: the first is Christmas.) The Halloween market is bigger than ever, and adults are having just as much fun as kids. Help your customers get into the spirit of the spooky season with some fun, seasonal online content.

Dress Up Your Website

You may not have the same opportunity for decorating with a website as you do with a brick-and-mortar store, but that doesn’t mean you should ignore the beloved holiday altogether. As long as the basic elements of your web design are intact – uncluttered pages, prominent logos, good functionality – then a fun Halloween template, Halloween colours, and creepy fonts or images can be a great showcase for you content. While you’re at it, advertise a Halloween sale or contest. As long your customers don’t get scared off by a website they can’t figure out, have fun with this. Make it age-appropriate. Halloween can be cute and funny, or it can be modern, sophisticated, or even sexy.

Write A Halloween-Themed Blog Post

This idea is truly limited only by your imagination. Relate Halloween to some aspect of your business and run with it. Do you have a pet supply business? Blog about tips for keeping your pet safe when trick-or-treaters flock to your porch. Run a home improvement website? List your top ten scariest DIY mistakes made by homeowners. This is also a good place for “awareness” topics like child safety or drunk driving on Halloween.

Hold A Halloween Contest

A fun Halloween contest could be for the best jack-o-lantern, the best homemade costume, the best recipe – you name it. Ask your customers to post pictures of their entries, and don’t forget to offer a prize; a free e-book, gift card, or coupon would be perfect.

Make A Halloween Video

Dress up team members in Halloween costumes and make a promotional, entertaining, or educational video. Halloween tips are a good place to start for inspiration. Tips for applying Halloween makeup. Tips for examining your child’s trick-or-treat candy. Exercise tips for working off all that Halloween candy. The witch-filled sky’s the limit.

Don’t Forget Your Social Networking

Carry over your Halloween theme to your social media marketing campaign as well. Your posts can be Halloween-themed, and can include relevant, entertaining images and links to your other Halloween content (videos, website). Pinterest and Instagram are great places to pursue this tactic because of the heavy use of images, which offer endless opportunities for Halloween spirit.

Even if your image is staunchly professional, a small image, subtle colour change, or Halloween sale or promotion can indulge your customers’ love for the season and win you leads. Almost every business can find a way to get in on the spine-chilling fun.






Sean McPheat

Managing Director

The Internet Marketing Academy



(Image: freedigitalphotos.net; Simon Howden)



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