February 9, 2011

Google Adwords can be intimidating to some people.  But like anything else in marketing, you can easily master it if you know certain tricks to working with this critical pay-per-click search engine.

Here are 5 things you need to keep in mind with creating your Google Adwords ads:

1) Are you entering into the conversation going on in your customer’s head?

Frequently when people write Adwords ads, they do not spend a lot of time analyzing where their customer is coming from when they enter their search term. For example, some keywords are obvious “buying” keywords and others are just general “searching” keywords.

Generally, the more specific the keyword, the greater the chances that visitor is going to buy from you.  And the ad copy needs to match.

2) Are you bidding on longer phrases, e.g. “how do I stop chewing on my fingernails?”

Frequently, the keywords you should be using might not appear in your favorite keyword tool.  Long-tail keywords are those you’ll need to think of when you’re brainstorming what your target market would type into a  search engine.

3)  Are you trying to “beat your control” by rotating at least 2 ads?

This is critical to constantly ratcheting your conversions higher and higher. You never want to only run 1 ad, as the advertisement that’s going to double your conversions could be on the top of your mind.

4) Are you reading your ads out loud to yourself to see if they have a good flow?

A good ad is conversational and should not sound “awkward” when you read it out loud.  Fine tune any advertisement that doesn’t read right when you read it to someone out loud.

5) Are you always keeping a close eye on what your competitiors are doing?

You need to be constantly monitoring your competition, as they could bid higher than you, or change their ad–thus jumping higher than you on the page. All of this can happen in the matter of minutes and you need to be abreast of your competition at all times if you’re going to survive the PPC game.

Those were 5 tips you need to be implementing in your Google Adwords campaigns. Tomorrow I am going to reveal 5 more so stay tuned!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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