Social media marketing is one of the most powerful ways to have a successful business. Your marketing efforts allow you to be seen as an expert, have constant contact with your audience and stretch outside of your natural circle of influence. For a minimal financial investment, you can achieve all of your marketing goals using social media platforms. While using blogs, websites, Facebook, Twitter, Pinterest and many other social media platforms can be extremely beneficial; many business owners put in the time and energy and discover minimal results. Why does this occur?
Spamming. You may not be aware that you are spamming your audience and without taking the time to evaluate your content and strategy, you can quickly destroy any positive outcomes that social media marketing can provide. How can you determine if you are a spammer?
Are you constantly talking about yourself, your products or how you can help every individual on the planet? If you are, you are a spammer. You may have the best of intentions and yes, your products and services may be extremely useful but no one wants your products shoved down their throats. You may have the cure for all of their problems, but if you are too aggressive, your potential customers simply will not care. They will avoid you at all costs and they will tell everyone that they know that you are a pushy, egotistical sales person with an agenda that doesn’t serve the greater good.
Keep your content informational and useful. Steer clear of constant self-promotion. The most important thing is to start a conversation. Take the time to get to know your audience and engage. Trust me, you are not missing out on sales because you take the time to talk. The sales will come.
Follow The Rules
Groups on Facebook and forums have rules, and many of them are unwritten. If you are joining as many groups as you can on Facebook, simply for the purpose of blasting your self-promotional posts on the wall or in the forum comment streams, you are a spammer. If you insert a link to your website, blog or specific products every single time you make a comment, you will find yourself ousted from the group quicker than you can blink. The same applies to online forums.
The purpose of groups and forums is to create a sense of community. Think of it as the neighborhood in which you live. Would you go running down the street, banging on every front door every 10 minutes to announce that you were selling something? The answer is no. Apply the same principle to your activities in groups and forums.
Internet Marketing Academy
(Image by Stuart Miles)