Many people ask me why I do the job I do and love it. The answer is very simple, I am an artist who cannot draw a straight line, paint, sing or dance and therefore express my creativity through video production work.
No matter how you look at it videography is a form of creativity and art, from choosing locations to setting up shots, choosing the best clips to edit together and deciding which bedding track will work best. This is all down to the artist whether this be the camera operator, director or editor. So when it comes to choosing your video production company it is vital that you do your research to make sure the company is right for you not only in terms of budget, but also professionalism and style.
Here are a few areas to consider:
You have started researching a video productions company and used the internet as your first port of call and have been overwhelmed with some amazing looking videos with special effects great music and artistic style, but could you see your corporate video sitting up there next to them?
There examples might be great but if it not going to fit with your company image then is this right company for you? If both your ideas are miles apart it will be firstly hard work in the planning and preparation part of the video and could delay you getting the finished product in a reasonable time scale if many changes are required in post-production. Stay away from companies that do not produce the kind of work you are looking for.
Does the company have the experience to make your video exactly what you want? Do they produce good quality work and is there a consistent level of standard across all the videos they have produced? If you are looking for something particular it is good to ask for demonstrations of their previous work in a similar area or field. Keep in mind that just because a one man band videographer owns a camera it doesn’t necessarily mean they know how to use it!
With any service you receive you should expect to get the best customer service possible. Firstly before signing on the dotted line make sure you are comfortable with the customer service you have received from the offset. Has the company got back to you when they said they would? Have they researched your company thoroughly to get a good understanding of exactly what it is you want to get from your video? Have they been able to answer any questions with ease and prepared to talk through your entire video and ideas with you?
It is important you have a good relationship with your video production company for the start as this will set your expectation as to what level of care you will receive throughout the whole process.
There are a number of corporate videos out there that all run along the same line, one thing to ask your videographer is what can they do to make your video stand out from the rest. It might be you have seen an exact video that you really like and just want to clone it with your own company captured, but it is certainly worth asking the question. If you don’t like what they say then you don’t have to go with it but that one small creative difference could give you an advantage over your competition.
Honesty & Trustworthy
From the start you need to have trust in the video production company that you choose and in response they need to be completely honest to you. Find out upfront what the overall price will be and what they are planning to do, the overall timescale when you can expect your project to be completed and make sure there are no additional costs .
Keep these tips all in mind whilst researching a video production company and make sure you feel 100% confident in your choice before agreeing to go ahead. If there is a slight doubt in your mind keep researching until you are confident that this is the right company for you.
Digital Marketing Manager
The Internet Marketing Academy
(Image courtesy of Digitalart at FreeDigitalPhotos.Net)