We are forever being told about the benefit of Facebook for businesses, but it’s not as simple as just creating a page. It’s important that your business’s Facebook page is properly optimised to make it work properly and be as effective as it can be.
By changing and maintaining a few factors, your Facebook page can be a great addition to your online presence.
Create a Prominent Call to Action
It is vital to include call to actions on your Facebook page. It’s all well and good driving traffic to it but if the people then are unable to buy/subscribe/contact you, it is futile. Include prominent calls to action and make it easy for people to do with direct links, such as a ‘Buy now’ or ‘Subscribe here’ button.
Get Some Visuals
Surprisingly, considering the amount of time we all spend online, people don’t like to read much. Visual aids such as photos, images and info graphics are great ways for a message to be put across in a non-written way. Try using a mixture of different media, as variety is the spice of life, as they say. This also gives you the opportunity to show the personal side of your business.
Is your community multi-National or speaking different languages? If so, you should ensure that your content is either written or can be translated into these languages. Try to remember that you have a community, so you need to include everyone.
Try to get people involved and keep coming back to you by offering exclusive deals or competitions. This not only engages people with your business but if they need to keep coming back for the latest deals, they will keep returning. You should be periodically releasing deals or competitions to make sure that people are continuously returning to your page.
You should be strictly checking and double checking the content that you are releasing to ensure that there are no grammatical or spelling mistakes. There is nothing worse for appearing unprofessional! Likewise, make sure that the subject matter is appropriate and doesn’t work against the morals and beliefs of your business.
Link Link Link
You should be trying to link all of your online activity. This means links between all of your social media, your website and your emails. Put links at the bottom of your email to your website, Facebook page etc. And likewise, if you release a blog on your website, announce something on Facebook, and add a quote or a snippet, which can then link through to the blog.
This has two benefits; firstly, it gives your community the opportunity not to miss any content that you are releasing. Secondly, this shows that you have a continual online presence and will encourage your community to reach out more to you.
Make sure that you include not only how to contact you online, but also offline. Make sure that you display your name and address for people to find easily. This can increase your presence offline, and allows people to contact you offline. It also shows that you are genuine and reliable, and this is essential to gain trust. Google also give SEO preferences to businesses with specific information such as this.
Facebook can be an extremely valuable tool in online marketing and community engagement. By making a few changes and updates to your Facebook business page, you can both make yourself more credible as a business and create better engagement with your audience.
Head of Marketing
The Internet Marketing Academy
(Image by dollarphotoclub)