October 2, 2013

ID-10090612If you haven’t started creating marketing videos yet, you should be aware that this is a powerful inbound marketing technique that really should be part of your overall strategy. Creating a successful online video takes time and know-how, especially when your goal is marketing. If you are new to making videos, it can be a disappointing process unless you plan some strategies for optimising the content for maximum visibility and exposure. There are some simple ways to increase your potential success that all beginning video marketers should know.

1. Your Video Content, Like All Your Content, Should Be Compelling And Relevant

Before you start creating your video, think about who your audience will be. What will they find interesting? Video marketing, like all internet marketing, is customer-centered. A video that focuses on being relevant to your niche audience will result in bigger growth. Helpful or teaching videos are likely to be well-received.

2. Put Your Video On YouTube

YouTube is second only to Google in terms of searches performed. Over a billion users visit YouTube every month and watch over 6 billion different videos. Uploading your video to YouTube should be a given, and will ensure that it can be seen by many people.

3. Share Your Video Other Places, Too

YouTube is the best platform for video exposure – but to maximise exposure, upload your video to other websites like Vimeo, Vine, and even Instagram for added visibility. Share the video on your blog, on others’ blogs, and on all your social media channels. The more you share it, the more times it will be viewed.

4. Your Video Content Should Be Optimised

Once you have created your video, consider which keywords are important in ranking it on search engines. Make sure that viewers who search for items related to your field find your video by including relevant keywords in your title, tags, and description.

5. Include A Call To Action

Adding a discreet lower third graphic – that does not interfere with the video content – that includes the website URL you are promoting, a phone number, and a logo is a good idea. This is a great way to drive traffic to your website, the ultimate goal of most inbound marketing like videos, blogs, and social media. Your YouTube video description should also contain a link to your website. You can also include a call to action on the end screen of the video so that it’s the last thing viewers see when they watch your video.

6. Attract YouTube Subscribers

When a user subscribes to your YouTube channel, they will automatically see your most recent video on their homepage. One good way to gain subscribers is by subscribing to others’ YouTube channels and actively participating in comment discussions. The more subscribers you have, the more publicity your videos will receive. Keep subscribers by uploading videos on a regular schedule, optimising titles and descriptions, and keeping the content high quality, contextual, and interesting.



Sean McPheat
Managing Director
The Internet Marketing Academy


(Image: freedigitalphotos.net / imagerymajestic)

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