March 24, 2011

It’s one thing to have a “pretty” website. However, it’s another thing to have a site that builds trust in the prospect.

Here are 5 elements you should have on your website that builds trust.  These tips would work great for a homepage-style website that’s the face of a company.

1) Testimonials

People only buy from vendors they trust. If you have proof that other people have obtained the benefits they are looking for through your product/service.  Having plenty of testimonials on your site can boost credibility.

2) Case Studies

These are testimonials that are more involved and go into more detail. Case studies are in general more credible since they include more information regarding how the prospect obtained the desired benefits.

3) A Phone Number

Most websites do not have phone contact information. Just having a phone number people can call builds credibility since most people consider a “real” business to have a phone number. These days, you can get an online phone number for very cheap through Skype and other online services.

4) “About Me” Page

The more you tell about yourself the more you’ll sell. Like I mentioned before, people only buy from people they trust and they want to know if you are qualified to help them with their problem or desire.

5) Links To Your Blog And Social Media Accounts

Having a blog and social media accounts via Twitter and Facebook shows you are active in your niche and aren’t just a “fly-by-night” operation.  It also gives people another way to keep up with you as well.

Trust and credibility is extremely important now more than ever–especially in today’s competitive marketplace. These tips could boost your conversions if you implement them on your website!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

So having a good “about me” page is critical to getting sales!

One thought on “5 Ways To Build Trust On Your Website

  1. Great article, trust is paramount to attracting clients. In addition to good testimonials, I would recommend displaying a couple of logos of precious clients if you are a B2B business.

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