January 18, 2011

Most people think they can write anything on their website and get sales. This is simply not the case. You need sales copy that is going to get people’s attention, get them reading all the way to the order button, and yank out their wallet and buy.

This blog post will reveal 5 secrets to writing sales copy that can boost your conversions.

1) Pretend you are taking to your prospect at a bar or restaurant.

One way to make sure your sales copy is customer-centric is to pretend you are talking to your prospect at a bar or restaurant. What happens is you will start to write like you talk and in a conversational manner. After all, a sales letter is simply a face-to-face sales pitch in disguise.

2) Use short sentences and small words.

Most people read at a sixth-grade level. Therefore you do not want to insert large words into your sales letter as your prospect could get lost in your copy!

3) Give it to someone in your market to read.

One of the best things you can do is give your sales copy to a person in your target market. If they come back to you and just say, “That’s nice”, then you need to rewrite the ad.

But if they read the sales letter and ask you, “Where can I get that!” then your sales copy should work!

4) Get right to the point.

You are not writing a novel or short story. You need to get right to the point in your letter if you are going to pull people in.

One way you can do this is by  using the famous copywriter Gary Halbert’s introduction he used to implement all the time.  It goes like this:

If you’ve ever wanted to lose weight, then this will be the most important message you’ll ever read!

See how this get’s right to the point? You can easily modify the above for your own market.

5) Keep your target audience in mind.

Your typical buyer is going to have many distractions. They could be at home with 24 different pop-ups on their computer and Twitter notifications. That’s why your advertisement has to cut straight through that to get their attention.

So implement all 5 of these tips for better copy!

Keep Selling!


Sean McPheat

Internet Marketing Academy

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