February 15, 2011


In my last post, we went over 5 Google Adwords ad-writing tips that could boost your conversions. They are what any person who is fluent in Adwords should be familiar with.

Now we are going to cover 5 more tips that could boost your profits with Google Adwords. So let’s get started!

1) Are you taking full advantage of the space Google gives you in each line?

In general, the more you tell, the more you sell. You do not want to shortchange yourself by not filling in the entire space Google gives you to sell the click.  So make sure you utilize all the space Google gives you.

2) Are you listing the benefits first?

Many times people will put the features of a product first.  This is not the way to do it.  You need to put the benefits first as people want to know what the product is going to DO for them. There are exceptions to this rule, but there aren’t many.

3) Is your display URL relevant to what your searchers are looking for?

Your display URL is also a piece of copy.  If you have an obscure URL, it’s not going to connect with the audience. Try sending your traffic to a domain like, “www.datingsecrets.com” so that people will know what they are clicking on when they see your ad.

4) Are you testing capital vs. lowercase letters to see what gets the best clickthrough rate?

This is important. Sometimes having capital letters can boost conversions–and sometimes they cannot. You never know until you test what is going to convert the highest.

5) Are you playing to your hunches?

Sometimes when you’re in the shower and playing with the kids, you could be thinking of new ad copy for your Adwords to test.  Always be thinking of new ideas during your idle time–it could mean boosting your clickthrough rate for your Adwords ads.

So make sure you implement these Adwords ad-writing secrets into your marketing arsenal.  You could conquer Google Adwords and bring more income to your business!

Keep Selling!

Sean

Sean McPheat

Internet Marketing Academy

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