February 15, 2011

In my last post, we went over 5 Google Adwords ad-writing tips that could boost your conversions. They are what any person who is fluent in Adwords should be familiar with.

Now we are going to cover 5 more tips that could boost your profits with Google Adwords. So let’s get started!

1) Are you taking full advantage of the space Google gives you in each line?

In general, the more you tell, the more you sell. You do not want to shortchange yourself by not filling in the entire space Google gives you to sell the click.  So make sure you utilize all the space Google gives you.

2) Are you listing the benefits first?

Many times people will put the features of a product first.  This is not the way to do it.  You need to put the benefits first as people want to know what the product is going to DO for them. There are exceptions to this rule, but there aren’t many.

3) Is your display URL relevant to what your searchers are looking for?

Your display URL is also a piece of copy.  If you have an obscure URL, it’s not going to connect with the audience. Try sending your traffic to a domain like, “www.datingsecrets.com” so that people will know what they are clicking on when they see your ad.

4) Are you testing capital vs. lowercase letters to see what gets the best clickthrough rate?

This is important. Sometimes having capital letters can boost conversions–and sometimes they cannot. You never know until you test what is going to convert the highest.

5) Are you playing to your hunches?

Sometimes when you’re in the shower and playing with the kids, you could be thinking of new ad copy for your Adwords to test.  Always be thinking of new ideas during your idle time–it could mean boosting your clickthrough rate for your Adwords ads.

So make sure you implement these Adwords ad-writing secrets into your marketing arsenal.  You could conquer Google Adwords and bring more income to your business!

Keep Selling!


Sean McPheat

Internet Marketing Academy

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online