August 16, 2010

It’s no secret that writing good sales copy is critical to getting more sales in your business. That applies if you’re writing sales copy yourself or hiring someone else to do it for you. You have to know the basics of writing sales copy to tell if someone else did a decent job.

There are 5 copywriters you need to be familiar with and study if you’re going to write better sales copy. These are the masters of copy and it would be beneficial to study their ads.

1) Gary Halbert

Perhaps on of the best copywriters ever, Gary wrote for many clients including several infomercial companies. He gladly doled out copywriting advice in his newsletter, “The Gary Halbert Letter” you can see here:

2) Jobn Carlton

John Carlton is alive and well and is still one of the best copywriters on the planet. His famous One Legged Golfer letter you can read here is the best example of copy that has a perfect hook I discussed here.  He has some of the best copywriting courses out there so if you’re serious about getting better at writing copy you need to get a hold of them.

3) Gary Bencivenga

Now retired, Gary wrote copy for some of the largest mailing houses in the world, including Boardroom, Weiss, Rodale, and others. His letters are hard to find online, but if you Google his name, you could run into several of his works online.

4) Brian Keith Voiles

Brian is one of the best copywriters online who writes mostly for the financial markets. He sold his course “Ad Magic” for years and currently runs his own info-marketing business where he writes copy for himself.

5) Robert Collier

He wrote the famous “Robert Collier Letter Book” that is one of the best copywriting books around.  He wasn’t a copywriter as a profession, but wrote his own copy to sell his self-help books.  This is definitely a book you need to get if you want to write better copy.

This is just an introduction into copywriters you need to be familiar with if you want to write better copy. Learning from the Masters of copy will help shortcut your learning curve so you can start making higher conversions.

Keep Selling!


Sean McPheat

Internet Marketing Academy

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