Designing a website for your company along with producing the content, influencing your online customer to buy from you and keeping your site an enjoyable experience can be hard work and time consuming. Information overload is a vital mistake that many corporate websites make.
Luckily with technology advancing everyday it is now easy to include a video on your website to get information across to your customers quickly, to the point and saves you on those extra few paragraphs of content to stop the text overload. Videos are a great way to add a personal touch to your website, let alone the large amounts of sharing that is communicated on social network sites such as Facebook and Twitter.
It’s great having the option to add videos to your website but where is the best platform to host them? Depending on your requirements there are many good quality video streaming sites out there and there is bound to be one that is right for you. Here is a list of my top 5 video sites.
With 72 hours of video uploaded to YouTube every minute it’s no surprise that it is at number 1! YouTube is the most popular video-sharing website on the internet and another bonus it is completely free! YouTube is great to share videos and very easy for your viewers to use and you do not have to be registered to view videos, only if you want to upload them.
YouTube is great for the social and sharing aspect of video hosting however it does have a few draw backs; firstly it only gives you 3 thumbnail icons to choose from and in most cases all 3 are rubbish, secondly it has advertisements all over it and on the most popular videos you have to watch an advertisement and can’t skip passed it until 5 seconds in. YouTube also brands itself excessively and although you can alter the embedded code slightly it still can make videos look unprofessional on your website.
Viddler offers a fantastic business solution with their hosting packages including custom branding, playlists and geo-filtering so you can limit access to your videos by location. It also allows you to upload your own thumbnail image which can really finish off the professional look of your website.
Although I feel Viddler is a fantastic platform for any corporate business its main drawback is that it does not work in terms of getting video search results for your website and it does come with a hefty $100 per month business version (commercial license).
If you have the budget and want your video to look very professional on your site then it is definitely worth checking out Viddler, it is also very friendly and easy to use too!.
Viewbix is not actually a video hosting platform but is definitely worth a mention and with some of its unique features it definitely has a place in this blog. Viewbix allows companies to include interactivity into their video content. These can range from engaging with an email campaign to sales a sales transaction. Viewbix offers a totally different user experience that can easily be added to a number of videos and with stats indiciated that 20% of viewers who watch a video with the integration of viewbix will click on the call to action button. Viewbix supports YouTube, Facebook and Vimeo Pro or you can use a direct link to an MP4 File.
Downfalls with Viewbix – because it is not a video hosting platform in its own form it does mean extra expense, It is not the easiest of sites to navigate round and until you get used to what and where all the functions are it can be time consuming to get your head round.
Vidyard is seen as a great alternative to YouTube with its main strength being that it has a real-time analytics feature and you can embed videos with lightboxing, inline on Twitter and automatically export to YouTube and other social networking sites.
Vidyard starts from $5 per month per video with basic features but for business use it is $79 and there is a cap on the amount of videos rather than bandwidth, However don’t let this put you off, Vidyard is one of the few companies that offers you a free trial without you having to input your credit card details.
It might be a surprise to many of you why Vimeo is not at the number 2 spot. Vimeo does have less traffic and is seen as second down to YouTube but it has built up a high reputation for high quality content and an established video hosting platform.
Vimeo is cost effective with Vimeo Pro charged at $199 a year for their Pro package which include a great amount of storage (upto 20 GB per week) and a priority video conversion speed.
The downside to Vimeo and why it has just made my top 5 is due to all its little restrictions. It has a cap of 5GB per uploaded video and video views are also capped at 250,000. Although this is plenty for many companies for those of you that need the extra upload space or extra views you have to purchase additional add on upgrades from the Vimeo store. If budget is a concern for your video marketing campaign, make sure you pay very close attention to the small print on Vimeo’s website.
Digital Marketing Manager
The Internet Marketing Academy
(Image by Stuart Miles at FreeDigitalPhotos.net)