August 4, 2010

Everyone knows that Google Adwords can be very lucrative if you have money to spend and have a converting product. We even talked about several ways you can boost your ad performance in this post by making sure your ads are relevant.

Now we are going to talk about 5 ways you can boost your clickthroughs for your Google Adwords. Pay attention because just one of these tips could end up being a huge profit windfall for you.

1) Make sure your main keyword is in the headline

As you might have noticed, when you type in a Google search query, you’ll notice the ads that have a BOLD headline are the ones that match exactly what you searched for. While the other ads just sit there with regular text headlines.

It goes without saying that the BOLD headline is going to get the most clicks. It just makes it stand out better among the other ads. It’s a simple step you can do, but very few people do it.

2) Make sure you end your headline with a question mark

This is an interesting one. Which one would you rather click on, this one:

Business Proposal Tips


Business Proposal Tips?

The one with the question mark at the end is going to get the most clicks since the question leaves an “open loop” in their mind that needs to be closed. It doesn’t matter if you don’t answer the question in your ad or the next page, it’s just a device that gets people to notice and click on your Adwords ad.

3) Make sure your display URL doesn’t begin with “www”

One common error people make is to list their display URL with a “www” at the end. The thing you need to do is insteal of this:

…you would want to do this:

First of all, the URL is easier to read. It could almost be another headline. Second of all, it get’s people’s attention and can boost your clickthroughs. And best of all, Google will let you do it!

4) Make sure you have a “big benefit” in your ad

So what exactly is a product going to do for a customer? That’s why you need to have a “big benefit” in your ad. For example, if you’re selling a weight loss product, you would want to have a line that says, “Impress The Babes”. If you’re a guy, that’s the reason you want to lose weight, not for the heck of it, but in order to fulfill a deep desire or goal.

And you need to make sure it’s in your Google Adwords ad.

That’s it for today, if you’re running pay-per-click campaigns, test these out and see if they’ll boost your conversions. I bet they will.

Keep Selling!


Sean McPheat

Internet Marketing Academy

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