July 19, 2010

As most of you know, Google Adwords has cracked down on advertisers who drive traffic to pages that aren’t relevant to a search query. To combat this, Google instituted the “Relevancy Score”,  a measurement of how relevant your landing page is to the keyword query.

If your landing page is relevant, you’ll get a better ad placement and your Google Adwords click costs will be higher. If you get a low score, then your bid prices will go up, and your placement will be at the bottom of the page.

Definitely not what you want if you’re looking to make money online.

Here are 4 ways to boost your relevancy score. Implementing these could lower your click costs below your competitors that don’t know what they’re doing.

1) Make Sure You Use A High PageRank Domain.

Google will generally give a high relevancy score to an aged domain with high PageRank. Whereas the website that was thrown up yesterday is going to take a hit in relevancy score.

2) Make Sure You Have Your Keywords In The Domain And Elsewhere In Your Adwords Ad.

If people type in “golf shoes” into Google, you better be sure the words “golf shoes” are in the headline, body copy, and domain. Also make sure you landing page is about golf shoes.  I’ll tell you next how to do this.

3) Make Sure You Have Your Targeted Keywords In Your Meta Tags And Title Tags.

Relevancy Score will increase if Google sees the search query on your pages via the Meta tags and title tags.  So in our hypothetical scenario, you’ll want to make sure “golf shoes” are in these tags.

4) Make Sure The Site Has A Little Depth.

If you have 10-15 pages on the website, Google may give you a higher relevancy score than a single squeeze page.  You can easily add a privacy policy, terms of service, customer contact, and other standard pages to beef up your site a little bit

Now all of these things might seem like a lot of work. But if you’re targeting a specific term on Google Adwords that converts well for you, you’ll want to make sure all this is included. Even purchase a new domain if you have to!

Because having a low relevancy will cost you more money in the long run.  Google’s job is to send the most relevant results to the user when they enter a search query.  Taking these steps will ensure Google evaluates your site correctly and assigns a high relevancy score for you.

Good Luck!


Sean McPheat

Internet Marketing Academy

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