February 19, 2015

Futuristic technology interfaceSo you’ve developed a huge following on social media. You’ve developed lots of time, effort and money into getting that vast following – but are you reaching out to them?

It’s all well and good having either hundreds or thousands of followers, but if you’re not frequently communicating and engaging with them, what’s the point in them even being there?

Here are four ways to engage with your social media following:

1) Ask for engagement. ‘Like for this…’ ‘RT for that…’ It works! If you have a competition where the follower has to ‘retweet’ or ‘share’ to win, this instantly plasters your company name across the timeline of a new audience.

2) Participating in groups encourages further engagement. It is useful for discussion and debate and also a useful place to post your content. By posting in industry relevant groups you already know that you are targeting the correct audience.

3) Imagery is so important. With apps like Instagram and software like Adobe Photoshop giving you the ability to make images more attractive in such a short space of time, companies who are lazy with their images will pay the price.

4) Showing off a personality is very important as a business on social media. More and more often we are seeing companies having rap battle and squabbles over Twitter to try and gain followers and engagement. By showing you are not just a generic company Twitter, come across as a human being and less like a robot.

Interact with your followers: posting content, leaving it there with replying to feedback is such a wasted opportunity. An increase in interactions over time will definitely lead to a higher conversion rate.

Many thanks!


Louise Denny Profile Pic

Louise Denny

Head of Marketing

The Internet Marketing Academy


(Image courtesy of Dollarphotoclub)

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow the IMA

Receive Blog Updates

Enter your email to get more internet marketing tips

Recent Blog Posts

The Qualities All Creative People Share

The Qualities All Creative People Share

Whether you asp ...
3 Mistakes All Start-Ups Should Avoid

3 Mistakes All Start-Ups Should Avoid

If you have inv ...
How To Improve Your Online Reputation

How To Improve Your Online Reputation

An online reput ...
Are Broken Links Holding You Back On Google?
Struggling To Stump Up Blog Content? Try This…



Please enter your details below &
what you're looking for and we will get
back to you with a quote




Your message:


Home | Training | Courses | Contact Us| XML Site Map | Blog RSS Feed | Feed

Internet Marketing Academy
Head Office:
GHL House
12 - 14 Albion Place
ME14 5DZ

Telephone: 0800 000 0000
Email: info@internetmarketingacademy.com

Terms & Conditions  |   Cookie Policy

Follow Us Online