So you’ve developed a huge following on social media. You’ve developed lots of time, effort and money into getting that vast following – but are you reaching out to them?
It’s all well and good having either hundreds or thousands of followers, but if you’re not frequently communicating and engaging with them, what’s the point in them even being there?
Here are four ways to engage with your social media following:
1) Ask for engagement. ‘Like for this…’ ‘RT for that…’ It works! If you have a competition where the follower has to ‘retweet’ or ‘share’ to win, this instantly plasters your company name across the timeline of a new audience.
2) Participating in groups encourages further engagement. It is useful for discussion and debate and also a useful place to post your content. By posting in industry relevant groups you already know that you are targeting the correct audience.
3) Imagery is so important. With apps like Instagram and software like Adobe Photoshop giving you the ability to make images more attractive in such a short space of time, companies who are lazy with their images will pay the price.
4) Showing off a personality is very important as a business on social media. More and more often we are seeing companies having rap battle and squabbles over Twitter to try and gain followers and engagement. By showing you are not just a generic company Twitter, come across as a human being and less like a robot.
Interact with your followers: posting content, leaving it there with replying to feedback is such a wasted opportunity. An increase in interactions over time will definitely lead to a higher conversion rate.
Head of Marketing
The Internet Marketing Academy
(Image courtesy of Dollarphotoclub)