March 26, 2013

pile of bookletsYou know you need to continuously produce content for your blog in order to maximise your search engine rankings. You know which keywords you need to include in order for your website to rank for the searches you are targeting. What you may not know, however, is what you can possibly say about that keyword that could be of interest to your readers. That’s when you need help choosing a blog topic.

Answer a customer question

The easiest way to come up with a topic for your blog is to use your blog as a venue for customer service. Answer your most common customer questions, whether they are about how to use a specific product, the difference between two of your products or between your product and a competitor’s product, additional functions or purposes for your product, or additional products or services that go well with your existing product. Not only do your customers feel that you listen to their concerns and truly care about them, there are likely to be people who are not yet your customers who have the same question, and because you were able to answer it, they will become your customers.

Post a poll

This also allows your customers to feel that their opinions are valued. You can ask about features you are considering for future releases of a product, potential new products, or open-ended questions regarding what they want most. This sort of inexpensive market research can be a good starting point for more in-depth research down the road.

Run a contest

Contests are excellent ways to swell the readership of your blog. You can use the same contest for multiple blog entries by asking readers to send in photos, artwork, or writing on a particular topic, then posting the best of them and asking readers to vote for their favourite, and finally by announcing the winner. Some topics of perennial appeal include the most creative use of your product, the most in need of replacement product, and the person who most deserves a free product.

Visit the library or book store

Finally, if you are still unable to come up with a blog topic, you can visit an endless source of inspiration – your local book store or library. Go to the section where your products are represented. For example, a plumber would visit the home repair section. Pull out a book that catches your eye and is related to your industry or product list. For example, the plumber might pull out a book on home renovation for older homes, whether they were built a few decades or a few centuries ago. Look at the list of chapter headings, and consider which you could speak to. Then create blog postings with those titles.





Sean McPheat

Managing Director

The Internet Marketing Academy


(Image: MorgueFile)

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