May 10, 2011

Adding a takeaway is important when writing your sales letter. A takeaway is anything that makes your product/service scarce. And most people want what they cannot have, so adding scarcity or takeways can increase your sales when using them ethically.

Here are 4 takeaway ideas for your next sales letter:

1) Limited Quantity

This is the easiest and most used. Essentially, you limit the amount of product/service so people have to hurry to purchase.

It is best if you give a reason for the limited quantity. ¬†For example, if you are selling seminar seats you can say you are limiting participants to 100 people because that’s all the seminar room will hold.

2) Deadline

You can test lowering the price by a certain time. And when the time passes, you can tell people you are raising the price. This is best if you have a one-time offer or are planning on raising the price of your product.

3) Unknown Availability

This is perfect for a hard-to-get product or service. You can say you’re not sure if quantities will last…or if a service will be available at that price for very long. This uncertainty can work in your favor and get you more sales.

4) Test Price

This is where you explain what the product is worth, and then go into the fact that you are offering a test price for a limited time. Explain why the lower test price is being offered And then tell them that when the test is over the price will be raised to the higher level.

It is very important that you use takeaways ethically. If you are going to limit quantity you should really do it. You can lose the respect of your customers if you say you’re going to sell 100 widgets but keep selling more afterwards.

So use these takeaway ideas in your sales copy!

Keep Selling!


Sean McPheat

Internet Marketing Academy

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