May 17, 2011

Social media marketing is the biggest rage in internet marketing. There are all kinds of courses and guides on how to make money with social media.

However, social media is not a “get rich quick” scheme. Here are 4 tips on how to get the most out of social media for your business

1) It’s All About Building Relationships

Social media is not about getting people to follow you on Twitter, friend you on Facebook, or link with you on LinkedIn so you can pitch them over and over again. The proper way to market to prospects via social media is to build a relationship with them.

Make sure you give a lot of value to your followers through value-filled tweets and blog posts. This positions you as an expert so when people are ready to buy a product/service like yours, they will think of you first!

2) Interact With Your Followers

Don’t just tweet and post on Facebook and leave it at that. People are going to want to interact with you by responding to your posts and tweets. Take the time to write back to your followers.

I’m not saying you have to respond to everyone–or spend all day on Twitter and Facebook. But respond to a couple a day so new people can see that you DO interact with your customers and prospects.

3) Get Followers On Your List

Try to get your followers and friends on your email list. Offer them a free report or send them to a squeeze page in order to get them on your list.

While having a Twitter and Facebook account with thousands of followers or “friends” is valuable, it is even more valuable if they are on your email list.

4) Get Personal With Your Followers And Friends

Choose things about yourself you feel comfortable sharing with your followers.  Do you have twins? Have a favorite sports team?  Interject these into your correspondence on Twitter and Facebook.

It makes you more personable and people will bond with you as a result since you are showing your personality.

Implement these 4 social media tips and you could build a herd of prospects and customers who will buy from you again and again!

Keep Selling!


Sean McPheat

Internet Marketing Academy

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