July 20, 2010

Everyone knows that having a high-converting squeeze page is critical to building your list. However, most marketers fall short when it comes to creating a squeeze page that pulls in email prospects like a vacuum on steroids.

Here are 4 ways you can boost your squeeze page conversion:

1) Offer An Irresistible Ethical Bribe

Do you have an irresistable offer in exchange for a prospect’s name and an email address? Most people have the usual 7-day ecourse or newsletter signup as a bribe for entering their name and email address.

Why not spice things up and offer a report that solves an urgent problem the prospect is having?

For example if you’re in the golf market and your ethical bribe was a report called, “7 Tips To Boosting Your Drives by 50 Yards Or More!”, you’re going to get more optins than if you offered a generic ecourse or newsletter.

2) Make Sure Your Opt-In Form is Above-The-Fold

In case you are not familiar with the term “above-the-fold”, it basically means the first screenshot people see when they go to your site.

This is extremly important as people will see the optin form right away and enter their name and email address to collect their bribe.

This might sound obvious but some marketers have their optin form hidden on the page or at the bottom. Big mistake!

3) Make Sure You Have A Strong Call To Action

Many squeeze pages don’t have a call-to-action telling people to submit their name and email address.  The call-to-action needs to be in the optin box and several times in the copy in order to be effective.

An example of a good call-to-action would be:

“Enter your first name and primary email address below to claim your FREE report and start impressing your buddies on the driving range today!”

That’s it.  You’ll also want 1-2 more call-to-actions in your copy that asks the visitor to enter their information for the free report.

Don’t leave it up to your prospect to figure it out herself, tell her explicitly what to do!

4) Make Sure Your Headline Grabs Your Target Audience

I talk about how to write a good headline in this post last week. In short, your headline literally has to jump off the page and grab your prospect!

You’ll want to write at least 25 headlines before you decide on the one you’re going to use. The headline’s just that important.

If your squeeze page needs a little help, you’ll want to make sure you implement these 4 squeeze page tips to boost your optin rate. Your optin rate will thank you!

Live, Love, and Laugh!


Sean McPheat

Internet Marketing Academy

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