August 10, 2010

It’s not a secret that social media has become extremely popular when it comes to driving traffic to your website. Social Media has evolved from a platform from where friends post photos from their last summer vacation to becoming a tool most savvy companies harness to boost their brand and get more traffic to their site.

Here are 4 mistakes most people make when they create their social media accounts on various networks. This will sure lead to bad traffic and perhaps curtail your chances of building your brand online.

1) Follow people who are in a different market than you.

This is a huge mistake because most people think all they need are a lot of followers or friends and they’ll be rolling in the money. This cannot be further from the truth since the message to market match needs to be the same.

For example, if you’re a golfer and want to start selling to golfers, you obviously need to build a list of followers who play golf. If you follow a bunch of people who like croquet, than you won’t be very happy with the results.

2) Don’t put your real face and name in your profiles.

If you’re trying to build yourself up as a brand, then you need to put your REAL name and your REAL photo online. I know some people are shy and don’t want to be super-exposed online.

But if you’re trying to build yourself up as an expert, you better make sure you have a strong social media profile on the various networks. And that means having your real photo, a well-written profile, and a website people can go to so they can find out more about you.

3) Pitch in every single message you broadcast.

If all you do is send out message and tweets that are pitches, than you aren’t doing a good job marketing yourself. Tweet out a great blog post you wrote, or send a message about an awesome resource you just ran into.

You want to me a welcome guest, not an annoying pest.  People only buy from who they trust, so you need to earn that trust by sending out helpful stuff. That way when you do send out a pitch, they will most likely take action since they know you.

4) Never engage with your followers.

It’s one thing to pitch to them, but it’s another thing to not interact with your followers.

If you see someone make a great post or a nice tweet, you can either re-tweet or thank them for the awesome message. Then you could start an interaction with them that could lead to them buying from you, becoming your next joint venture partner, or promoting your site.

So if you’re making any of these 4 social media mistakes, you need to correct them ASAP.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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