May 17, 2012

A website is the central hub of activity for your business. The majority of your marketing efforts are done in order to drive customers and potential customers to your website. The design of your website is extremely important. It is the digital representation of you, your business and the overall mission of your business. When individuals come to your website they want a few specific things. They want to find the specific information they are searching for to be found easily. They also want a clear call to action. Before you update your website, or even have your website initially built, it is important to avoid some common errors. These errors can cost business dollars if they are not avoided.

Your Website Shouldn’t Sing

When a person lands on your website are their ears overwhelmed by music that starts to play the instant the site opens up? There is nothing more frustrating than trying to find the volume control for your computer to stop the annoying music from blasting out of our computer. The truth is that when someone lands on your site and they hear immediate music, they will be clicking off your site quicker than you can blink. Great rule of thumb is to keep your site as a visual experience and leave the music for your iPod.

Direct Call To Action

Where do you want to drive your visitors? Are your products and services that are for sale clearly marked? Sites that are difficult to navigate will annoy 100% of those that visit your site. Your site may be the most visually exciting site in the world, but if you don’t tell your visitors where to go, you are left with a site that looks good but isn’t functional. Clearly mark on your website how to contact you and where products and services can be purchased.

Text Size & Color

I know you want to cram as much information as possible onto your website, but remember that less is more. Your visitors don’t want to spend hours reading your site. They have come to your site with a specific question or problem that needs to be addressed. Make it easy for them to see and find what they are looking for. Using a unique font, a smaller font size and a creative color for your font makes it difficult to read and navigate your site. Keep it simple. Use a standard font, in a standard color that is in a font size that is easy to read.

Creating a great website can be a costly investment for any business owner. If you have taken the time and energy, not to mention your hard earned money to create a great site, make sure you avoid the mistakes listed above. You want to keep your visitors on your site, not drive them away before they even get a chance to find what they were seeking.



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