January 26, 2011

If you have a continuity program, you know how lucrative they can be. All you have to do is sell your customer on the program once, and you get paid every month as long as they’re in the program.

But how do you sell people into a continuity program? Here are 3 ways you can test for yourself.

1) Sell It Outright

In general, is it extremely hard to sell people into a continuity program.  The idea of getting billed every month for life is one reason people do not buy into them.

However, many people do very well just selling the continuity program outright. There are many financial newsletters that sell their memberships straight up–and they convert very well.

If you have an irresistable offer, you can practically sell anything. And this goes for continuity programs.

2) Offer A $1 Trial

Another thing you can test is to offer a dollar trial to your program. This allows people to “test drive” your continuity program.

Regarding rebills, there are a couple things you can do. You can tell the customer they are going to be automatically rebilled at the end of the trial. Or you can end the trial outright if they do not renew to a full membership by themselves.

Most online marketers elect to have the credit card rebilled immediately after the trial is over.  You just have to make sure this is clear in the sales material so the customer is not surprised by the unexpected bill.

How long of a trial should you offer? Most trials range between 14 days and 30 days.  This is something you will need to test yourself.

3) Offer A “Free Gift”

Another way to get people to join a continuity program is to offer a “free gift” for joining the continuity program.

In this scenario, the offer is a “free gift” with a trial membership added as a bonus. The gift usually involves paying a nominal shipping charge.

Further, you can make the addition of the continuity element “forced”–meaning they cannot buy the gift without joining the free trial to the continuity.

You can also make the addition of the continuity program optional, where the customer can opt-out of joining the program–yet still receive the free gift.

These are ways you can get people into your continuity program. Test them out for yourself!

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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