May 15, 2012

Is your business fanpage working for or against you? Facebook is a wonderful tool to attract new customers and to maintain the interest of current customers. At times, it seems like Facebook is making changes every time we turn around. While it may be difficult to keep up with all of the changes, especially with the latest change to Timeline, it is worth your time and energy to make sure that your business fanpage is working for you and not against you. Here are three ways to improve your business fanpage.

Cover Image

Your cover image must be 851 px wide x 315 px height. While Timeline does have some restrictions for your cover image (you cannot display a direct call to action or list your website), your cover image is still the most compelling element of your Facebook fanpage. Your cover image is where most of your business branding will come in to play. This image is the first thing that visitors will see; therefore it is important to make a great impression. Don’t just slap any picture in the cover image position; it is well worth the money to have a graphic designer make a custom image that fits the dimensions perfect. You do not want your image to appear blurry or distorted. Take the time to make a great first impression.

Great Content

We all know that content is king, and this is even more important on Facebook. If your audience feels that you are just posting arbitrary content for the sake of getting content out there, they will quickly unlike your page and tell their friends that your business fanpage is a waste of time. Create great content. One way to make sure your best posts are seen is by ‘pinning’ them to the top of your Facebook Timeline business page.  Take advantage of this ‘Pin To Top’ feature.

Twitter Integration

Do your Twitter account and your Facebook account talk to each other? A great way to kill two birds with one stone is by integrating your Twitter account into your Facebook account. The benefit of this integration is that every time you post on Facebook, your post will be sent out via your Twitter account. By creating a constant stream of relevant and useful content, you will be able to engage with both your Twitter audience and your Facebook audience at the same time. This is a great time saver for busy individuals.

There are many different strategies that can be used to improve your business fanpage. The key is to keep up with the changes that Facebook makes and the rules that they have. By having a compelling cover image, great content and twitter integration you will find yourself pleased with the results.



(Image Creative Commons)

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