April 19, 2012

We are constantly reading blogs and reports on how to maximize Facebook and Twitter for your marketing efforts. While many of us thought that LinkedIn was simply a platform for business professionals, most of whom were seeking work, in the last few months LinkedIn has changed their game dramatically. For many marketers, having a LinkedIn presence can be extremely helpful for their business. How do you maximize your LinkedIn efforts, in a short amount of time, to see these benefits? Here are three quick tips to set you on your course.

Complete User Profile

We all know that individuals do business with people they know, like and trust. If your profile doesn’t properly reflect who you are and what your business represents, the people viewing your profile will quickly skip over yours and go on to the next. Take the time to fill out your profile and choose your copy carefully. In many cases you are making a first impression. You want that impression to be a good one.

Start and promote a group

If you are unable to find a group that reflects your business or your philosophy, simply create one. Creating a group will establish you as an expert in your field. You must keep your group active. Invite people you admire to your group and invite people you know to your group. Add discussions and offer relevant information that can be used by others. This is a great way to start the ball rolling on potential customers and creating joint ventures with businesses that mesh with your company.

Connect Your Accounts

LinkedIn offers the ability to link many of your accounts to your LinkedIn profile. This feature is often overlooked and it is a great way to drive traffic. If you want people to go to your website, add that link. If you want people to go to your blog, attach a blog rss feed. Another great tip is to link your twitter account to your LinkedIn profile. This allows a constant stream of new content to flow to your account. People will quickly learn that you are a valuable source of useful information and they will continue to visit your profile. They will also be more apt to visit your website or your blog if they feel that you are trustworthy.

LinkedIn is one of the most underutilized social media platforms of today.  By taking the time to use LinkedIn effectively, you will find potential customers that you otherwise may not have reached. LinkedIn is also extremely valuable for staying on top of what is happening in your industry. You have the opportunity to connect with other experts while establishing yourself as the expert in your field.



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