November 3, 2011






Social media really is the wave of the future for marketing.  No other medium lets you reach as many people, while simultaneously marketing directly in your niche.  There are several social media sites, and each of them focus on a different area.  YouTube is great for video marketing, and more businesses are taking advantage of the opportunity to advertise for free using video.  Facebook is the single largest social media site, but it is easy to get lost in the crowd.  If you are looking for a social media site that allows you to network and build a potential client base, LinkedIn is one of the best.  The target market for LinkedIn is professionals seeking to network or find employment.  The opportunities through the site are endless.  Many people do not realise the potential of a site like LinkedIn, but below are three simple strategies that you can follow to expand your markets.

1.       Host an Online Networking Function

Everything is going virtual these days, and networking functions are just one more example.  When you host a virtual get together, you bring together people in complementary fields to discuss topics related to your business.  Not only can you gain valuable insight into the current market place and other’s strategies, but you can also begin building business connections.  A highly effective sales tool is a referral program from business to business.

2.       Demonstrate Expertise


Your LinkedIn page is a great place to show consumers the expertise of your staff.  Encourage each staff member to create a LinkedIn profile that highlights their industry experience.  This way, consumers will know that your employees are truly qualified to help them with their purchase.  Expertise is one of the best ways to brand a company and let consumers know that it stands as an industry leader.  Show them your commitment to excellence via your staff members.

3.       Make Connections


While sites like Facebook allow you to indiscriminately add numerous friends, the LinkedIn process is a little bit different.  Because you will not be indiscriminately adding hundreds of people, the resulting network that you build will be much more direct, personally driven and highly effective.  Each individual is an opportunity to grow your network, and you can see exactly how many people you will gain access to via a single introduction.


The thing to remember about LinkedIn is that it is a professional site.  Instead of simply throwing people together, it is all about building genuine connections with other business professionals.  While Facebook is often like making a cold call, LinkedIn is more like shaking a hand.






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