September 27, 2010

There are several things you need to have on your website if prospects are going to do business with you.  Very often, many marketers leave this off their website or making it confusing to the visitor.

Here are 4 things prospect want to see on your website. If you are missing any of these 4 or you don’t think it’s clear on your site, then you need to make it clear.

1) Social Proof

Words on a website mean nothing if there isn’t any social proof on your site to show potential customers other people have achieved the benefits they are looking for.  You need to have testimonials or case studies on your site as proof that you know what you’re talking about.

2) Clear Navigation

You should have clear navigation for the visitor to go wherever she wants on the site without having to hunt around forever to find it. Usually these should go along the top or side of the website.  Don’t confuse your visitor, this could lead to them disappearing from your site.

3) Clear Contact Information

People like to see name, address, and phone number on the site at the bottom.   Or an obvious “contact” link.  They like the fact they can contact you if they have questions  about the product or a problem with a purchase.

4) Clear Value Proposition

Why should they buy your widget instead of the other companies? You need to make this clear above the fold on your website.  Don’t make your visitor hunt for this, you need to make this prominent because they want to know what’s in it for them.

And do not go on and on about how you’ve been in business for 34 years and how long your company has been open.  Customers don’t care about this, they want to know what you’re going to do for them.

If you have these 4 things on your website, you have automatically boosted trust for your site visitor and that increases the chance they will do business with you.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

One thought on “4 Things Prospects Want To See On Your Website

  1. Hey Sean,

    I agree with everything that you are saying. Summing it up, I would say that the underlying principal that people are looking for is authenticity. Social proof equals reputation, clear navigation allows the user to trust where they will land on the site, clear contact information validates that the company is real, and clear value proposition allows users to feel that the site is trustworthy and they are not being sold a bill of goods.


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