February 16, 2011

One of the biggest mistakes most Internet marketers make is they don’t realize what is going through their prospect’s mind when they are surfing online. You have to really delve into what your prospect is thinking about at the time they come to your website when you’re trying to make money online.

This blog post will give you a good profile of the typical prospect. Keep this in mind when you are writing your ad copy.

1. Your prospect has tons of distractions!

When your prospect is online, they are experiencing a lot of distractions. Among these distractions includes endless pop-up windows, e-mail notifications, and instant message alerts.

In other words, there is a lot of chaos going on online when your prospect comes to your website. They have tons of distractions and your sales message has to cut through all that in order to get their attention.

2. Your prospect has a lot of problems going on in their life.

Today, people are being bombarded with all kinds of challenges. This includes financial, health, and future concerns. Most people work in jobs they hate and basically do not go out and meet interesting people or go to interesting places.

Your website has to be the most exciting message they have read all day. Assuming you target that prospect’s hot buttons, you will be able to get their attention, and perhaps turn them into a customer.

But none of that will work if you do not realize your target prospect has a lot of problems going on in their lives and are constantly distracted.

3. Your prospect is being bombarded with advertising messages constantly.

We live in an over-advertised society. There are advertising messages attacking us via billboards, television, radio, and storefronts. It is literally impossible to escape this.

You have to realize this when you create your advertising and website. Your prospect has probably been pitched tons of times before they see your website. So you have to make sure that the advertising message on your website cuts through all the noise in your prospect’s life.

So keep these three tips in mind as you construct your website. Knowing what your average target prospect is going through, and what you’re up against, will help you create a website that will grab your prospect by the lapels and force them to read your ad.

Live, Love, Laugh!


Sean McPheat

Internet Marketing Academy

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