July 21, 2011

Article marketing is a solid way to get quality traffic to a website because it positions businesses to become experts in their niches. Creation of content for submission to article directories also has the added benefit of being able to place website information in resource boxes. Placing the information there can get a business owner backlinks, both on the article directory sites and possibly on another person’s website. Article marketing has the potential to raise your search engine rankings significantly through backlinks and unique content. Connecting with other peoples traffic, which immediately happens with article marketing, can help you to build your brand very quickly.

Create Unique Content

Write informative articles that focus on getting information to readers, not on selling to readers. Article marketing requires consistent production of content and submission to article directories; one or two articles will not cut it. A strong way to show expertise is to link to other articles you have written that address a similar topic or niche.

Search engine optimisation (SEO), or the use of keywords, is essential for article marketing success. Keyword research is a necessary step in creating an article marketing campaign and, ideally, should get a person five long-tail keywords. Keywords are continued long-tail with a minimum of two words in a keyword phrase; five of these keywords can turn in to 10 articles by creating two articles per keyword.

Although these articles should use search engine optimisation (SEO), the focus should not be on the optimisation, it should be on the information;  too many keywords will be distracting and be obvious to readers.  However, a well-organised, information-rich piece of content will set you up as an expert in your field. Do not put links into this part of the content.

Put Website Information In Resource Boxes

Place your website and contact information in resource boxes; you can also put links to other content here. It is not an obvious sell, but will likely drive traffic to your website.

Place Content In As Many Places As Possible

Placing content in a variety of locations like article directories, business blogs and social networking sites will get a higher readership and drive more traffic to a website.   Also, search engines like to see unique content associated with a particular website because it makes a business seem less like it is selling something and more like it is providing information. Article marketing gets inbound links (backlinks) to a site which will improve rankings within search engines like Google.

Article marketing is a free tool that can lead to increased revenue for businesses with an online presence. Writing articles with unique content is a way to become an expert in a particular niche and drive traffic to a website through backlinks and search engine optimization.  Make sure to include article marketing as part of your multi-pronged campaign.

Thanks again,


Internet Marketing Academy

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