December 29, 2010

It’s no secret that continuity can really boost your internet marketing income.  Having that consistent stream of income makes covering expenses a lot easier when you’re running an internet marketing business.

In case you don’t know what continuity is, it’s a membership based model where people pay you monthly for access to a product/service.  If you’ve ever purchased hosting or an autoresponder service, that’s a continuity service since you’re usually paying monthly to be able to use the service.

Here are 3 perfect continuity models you can inject into your business:

1) Create a membership site.

This is where you can charge monthly for access to premium content for your customers to enjoy. Usually membership fees can range in the 3 digits if you’re selling something a lot of people want.

The best part is creating a membership site can be extremely simple. Membership scripts like WordPress Wishlist can transform any WordPress installation into a membership site.  And it is extremely cheap. You can also tell it to rebill your customers and it can automatically cancel if the customer’s billing information doesn’t go through.

2) Create a paid newsletter.

If you’re in internet marketing or any of the financial niches, you’ve probably received a paid newsletter before. This is premium content you can give your customers, and you can usually position it like “Insider” information that non-members will never know!

3) Create a discount membership club.

Another thing you can do is offer discounts on your products/services if they pay a monthly membership fee. This is used a lot in the offline world as pizza places and dry cleaning services are offering a continuity membership club where they get a certain number of pizzas or dry cleaning services per month.

This is usually a decent savings for the customer, but the business owner is laughing all the way to the bank since he’ll make up for the discounts as people stick with the membership longer and longer.

These are just several examples of continuity you can place in your business. The best part about a continuity service is you only have to sell it once and you’ll get paid every month as long as they’re in the program!

Keep Selling!


Sean McPheat

Internet Marketing Academy

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