March 13, 2012

The key to the success of any business is customer traffic. On the internet, that means driving readers and users to your website, and then hopefully interesting them enough so that they stay and possibly even make a purchase.

However, the whole process begins with traffic, and where you are driving your traffic from. After all, if you aren’t sending quality visitors to your site, then you’re just wasting your time. Read on for three of my favourite places from which to draw immediate, high-quality traffic.

Forums and Message Boards

Forums are far from being the “cool new thing,” in a large part because they’ve basically been around since the beginning of the internet. Hence, they’re often forgotten or overlooked when considering ways to drive traffic to your site.

However, a lot of people still use forums and message boards every day. Perhaps even more significantly, when a user is on a message board, they are typically looking for an answer to some question or problem that they have. Which means that if you’re posting answers in the right places, you are going to be attracting users who are not just passively browsing your site out of boredom, but actively searching for a solution, which very well may be your product.

Popular Blogs

Engagement with blogs is an absolutely crucial way to drive inbound links to your site. Follow the blogs of thought leaders within your industry, and read them regularly. When you see a relevant article, make a comment, and include a link to your site if your think it warranted.

For instance, if you’re reading an article about how to drive more traffic to your site, and you just recently wrote an article about high quality places from which you can draw traffic, you might want to think about making an intelligent and thoughtful comment, and leaving a link to your article. There’s a fine line to walk here between adding value and spamming. How the link is construed depends upon your relationship with the original poster, your place in the industry, the relevance of your comment, and the aptness of the link. You’ll have to be the judge.



(Image by  A454)

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