Trying to get your head round Googles ranking requirements can be a complete headache! No matter what you think the search engine wants you never quite get it right and in typical Google style when you have finally figured it out Google will change its algorithms or even bring out an animal from a zoo!
Sadly when it comes to SEO and Google, we will never know the secrets we need to imply to get us to the top of the search engines and does give the advantage to dedicated content marketers.
According to Wendy Piersall from ProBlogger – “Google only loves you when everyone else loves you first”. Therefore it is important to have good quality content.
It may seem straightforward but you need to keep in the back of your mind that you are writing for humans and not optimising for a Robot.
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Head of Marketing
The Internet Marketing Academy
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